Develop Product, Solution, Industry, and Account-Based Marketing Plans

Evaluate and recommend changes to existing marketing plans, positioning, messaging, and related elements based on product, industry, and solution readiness, competitive analysis, and existing customer strengths.

Supported various companies, including ScyllaDB, MariaDB, Actian, HP, Oracle, BEA, and Sun Microsystems


Event Development and Management

Overall content strategy for keynotes, breakout tracks, calls for papers process and management, speaker selection and content management, master of ceremonies duties, panel and roundtable moderation

Supported various companies, including ScyllaDB, MariaDB, Actian, HP, Oracle, BEA, and Sun Microsystems


Competitive Takeout Campaigns

Integrated competitive positioning, demand generation materials, event planning, sales training, and results tracking and execution adjustment.

Supported various companies, including ScyllaDB, MariaDB, Actian, HP, Oracle, BEA, and Sun Microsystems